For more than two decades, "search" meant one thing: you typed a few words into a box, scanned a page of blue links, and clicked your way to an answer. That era is ending. A growing share of people now ask a question and expect a complete, conversational answer in return, generated by an AI assistant that reads the web for them. Tools like ChatGPT, Google's AI Overviews, Microsoft Copilot, Perplexity, and Claude are quietly rewriting the rules of how customers discover busine

You're good at what you do. Your customers love you. You've got the skills, the truck, and the crew — but your phone isn't ringing the way it should be. Sound familiar? If you're a roofer, plumber, HVAC tech, or any other home service pro and you're not consistently getting calls from Google, you're not alone. It's one of the most common frustrations we hear from contractors across the country. And the honest truth? It's almost never about the quality of your work. It's about